Before you start to take plunge to build a website, you must have a clear idea of what you want to express, present, and what you want to communicate or even convince your video website. Put it im simple words, you must know what you want to tell your visitors. What do you try to deliver?
Never try to acquire some inspiration from internet, inspiration or creative idea is independent from computer. Computer cannot think and thus it has nothing to do with human mind. No temptation, no distraction. No interruption. Maybe a little bit of sleep might help.
Just like you must plan carefully before you start a business, you’d better perceive what kind of business you want to do and how you can promote it and profit from it. If you cannot put down what you want clearly, you will be doomed to fail since the day you start.
I’ve found it’s best to start from general terms and work my way to the specifics. For example, let’s say I have decided to make an online store of boutique and my audience is young girls. Then what kind of boutiques I would like to sell on my online store. And how can I promote my online store or how can I attract young girls to come to my store? I may add video onto my website to show young girls I with fashion boutique and music would be a plus. Or I might choose to build a flash website.
List down all the problem and write down answer of each question and you become clearer and clearer.
You may also start to consider briefly how you are going to communicate your messages. Think a little bit about graphics, sounds and other multimedia at this point. Staying with the cat example, I might want to include a chart of cat breeds with a picture of each breed, along with a description and favorite food. I may also want to include video or sounds to communicate better. Remember, you are not creating the web site or its contents at this time - you are defining the boundaries.
Remember to always tie back your decisions to your goals and to your audience. Are these things that your audience would want to know? Does all of this information fit in with the site goals and objectives? In other words, if you are creating a web site about cats, you probably do not want to include articles and pictures from your skiing trip - unless, of course, you have a cat that skis.
I’ve found it’s usually good to do this several times over several days. Write down your thoughts and organize them as necessary. Then go home and come back the next day. Repeat the process. Do this as often as necessary until it just feels like it’s done.
When you get everything finished, you will find that the remainder of the web site analysis and design process will go much smoother. And it should - you know what you are trying to communicate. That sure makes it easier to do so.
